Former H en M colleagues Roland Hjort, Lena Patriksson and Jonas Clason founded the Swedish label Whyred in 1998. With their first collection in the spring summer 1999, they combined their collective skills in design, production and marketing with the aim to create a new, free spirited and inspirational clothing brand.
Taking a minimal, modernist approach to design, Whyred has consistently produced unconventional staples lauded for their provocative details and quality.
Signature of Whyred is a creation of classic, wearable designs with a modern twist and leads to a combination of clean lines, neat shapes and quirky details.
SHOP WHYRED
Former H en M colleagues Roland Hjort, Lena Patriksson and Jonas Clason founded the Swedish label Whyred in 1998. With their first collection in the spring summer 1999, they combined their collective skills in design, production and marketing with the aim to create a new, free spirited and inspirational clothing brand. Taking a minimal, modernist approach to design, Whyred has consistently produced unconventional staples lauded for their provocative details and quality. Signature of Whyred is a creation of classic, wearable designs with a modern twist and leads to a combination of clean lines, neat shapes and quirky details.
