Avelon is an Amsterdam based high-fashion brand with collections for both men and women. Previously the brand was a part of the jeans label Blue Blood. Former design director Erik Frenken continued Avelon with the help of an investor to develop the brand and to extend the collections.
After a period of working with Alberta Ferretti, the Central St. Martins MA Fashion graduate spent four years as head designer womenswear at Viktor & Rolf.
Avelon is a modern, wearable, concept-driven label that combines raw edginess with affordability. This results in strong clear ideas, mixed with refined details which can be marked as the signature of the brand.
SHOP AVELON
Avelon is an Amsterdam based high-fashion brand with collections for both men and women. Previously the brand was a part of the jeans label Blue Blood. Former design director Erik Frenken continued Avelon with the help of an investor to develop the brand and to extend the collections.
